As we all know that resume keywords are essential to land job interviews, but overusing them in your resume can decrease your chances of succeeding in job search. So today we’ve compiled a list of techniques for proper usage of keywords on your resume suggested by our senior professional resume writers.
1. Ensure to apply keyword variations
Applying synonyms, acronyms, abbreviations, and other such variety of word categories in your resume is imperative in boosting the chances of getting picked by ATS software used by companies. Suppose, if a hiring manager is hunting for sales representatives, your resume has to portray multiple terms relevant to the sales representative position comprising job titles and skills pertinent to the job. It is also crucial that applicants have to be familiar with industry-oriented buzzwords to apply a wide range of word choice.
As the ATS does not identify common acronyms and abbreviations automatically without the recruiter plugging in such terms, it is better to use the spelled-out form with the abbreviation or acronym to account for both terms.
2. Use location-based keywords
We know that some job applicants are concerned about their privacy, but still it’s important to include the city, town, and state of candidate’s location on the resume. This is because employers often use locations as keywords on ATS to look for candidates, particularly if it’s for a local position. Suppose if your target job, e.g., senior accountant, is located in New Delhi, then the hiring manager will most likely use the key phrases ‘senior accountant’ and ‘New Delhi’ in ATS. That’s the only way through which applications containing both keywords will capture the hiring manager’s attention.
3. Emphasize on industry-specific skills rather than soft skills
Although soft skills are important to mention in your job application resume, using hard skills as your resume keywords always increase your chances of getting noticed by hiring managers and their ATS. Most of the hiring managers prioritize candidates portraying relevant hard skills over job seekers who have lesser knowledge about the position. Also, ATS will rank your resume higher if you use keywords pertaining to the relevant skills.
Apart from your resume, you might also apply the keywords on cover letter. As some employers require applicants to submit both resume and cover letter during the hiring process, doing so will help you demonstrate that you’re one of the highly qualified candidates for the job.
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